For many, money is their master. Or prestige is their master. Or self image is their master. Or personal desires are their master. Since this thread quoted bible, I will point out Jesus said (it is rendered in red letters) that "No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money" (Matthew 6:24).
Anyway, I am not trying to hijack this thread and sermonize or anything. Just tying up a loose end that forms a important basis for how I personally have grown to understand the world.