This looks cool, but they have a massive problem: nobody wants to learn how to use a keyboard again. The only people they are going to be able to sell this to are a few geeks. The general public will find the idea of a keyboard you can't see too scary.
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But keys you can't tell apart (i.e., touchscreen keyboards) have become widely accepted. I don't think people are so resistant to change - you just have to make it worth their while.
That might be true, indeed, but if they sell it as an accessory, then you give consumers the freedom to choose it or not.