It's not that is hasn't "managed to monetize," they haven't even TRIED. Very big difference.
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> "they haven't even TRIED. Very big difference."
Oh yes, even less confidence-inspiring.
So what you mean to say is, we have here a company whose traffic has been bleeding off their monetized, desktop platform into the unmonetized, mobile platform that has existed for four years, and they still haven't done anything about it?
Are we still talking about FB? I swear this sounds more like RIM.
But who is monetizing mobile banner ads?
Google, InMobi, iAds? It's a $2.6B dollar market that is growing 2x yoy. Don't overlook this market.
It's a 2.6B market for ALL MOBILE ads (of which banner ads are only .86 - http://www.emarketer.com/PressRelease.aspx?R=1008798)
So in 2014 it will be a 2B market - across ALL mobile. How big of a share can FB have - 20-30%? Still looks like a very small number.