Google, InMobi, iAds? It's a $2.6B dollar market that is growing 2x yoy. Don't overlook this market.
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It's a 2.6B market for ALL MOBILE ads (of which banner ads are only .86 - http://www.emarketer.com/PressRelease.aspx?R=1008798)
So in 2014 it will be a 2B market - across ALL mobile. How big of a share can FB have - 20-30%? Still looks like a very small number.