I've been building out an AI/LLM-based feature at work for a while now and, yeah, from my POV it's completely useless bullshit that only exists because our CTO is hyped by the technology and our investors need to see "AI" plastered somewhere on our marketing page, regardless of how useful it is in real use. Likewise with any of the other LLM products I've seen out in the wild as well, it's all just a hypewave being pushed by corps and clueless C-suites who hear other C-suites fawning over the tech.
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It's so painful. We have funders come to us saying they love what we do, they want us to do more of it, they have $X million to invest, but only if we use "AI." Investers have their new favorite hammer and, by gosh, you better use it, even if you're trying to weld a pipe.