Writing one playbook in Jupyter is easy but creating a framework to enable their 100+ product teams to self-serve and create playbooks has been so intensive for them, they even started working on their internal SDK for it.
It was a lot of code and the lead felt like the Jupyter visual interface was harder to follow for instructions/runbooks.
With PlayBooks, we have tried to abstract out the entire execution engine and configuration to a intuitive user experience (our architecture is explained here -- https://slender-resolution-789.notion.site/PlayBooks-Documen... )