Probably because I saw a posting on here some time ago (sorry I can't pull the link off the top of my head) that explained why you saw "Odd" and "Weird" on so many ads on the Weather Channel site. Given that this is my highest voted HN submission in some time, and my highest single day visit to my blog, I'd say that there was probably some science behind this :-)
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You just made me realize how much my "web annoyance" factor has actually gone down since I installed ad blockers and don't have to see those "with one weird trick" ads anymore. They're really the worst of the worst IMO. (But I am glad that you were able to legitimately repurpose the phrase in this case.)
I'd love to see the article you mentioned, but I shudder to think of the search results were I to go looking for it. ;)