I would bet any effects you’re seeing in stocks is unrelated to this news.
This is precisely why breaches keep happening and will keep happening. It cost money to implement security. There's no cost benefit to spending that time and money since there are no consequences.
Businesses do not spend money unless it will make them money or save them money.
There needs to be a hefty federal fine on a per-affected-user basis for data breaches. Also a federal fine for each day a breach is unreported.
That money should go into a pool which can be accessed by people who have their identity stolen.
But it appears $5 or credit monitoring from an agency that also gets hacked is sufficient for class action lawsuits.
The lawyers work on contingency
Yes, but no amount of money will stop the data in a big database being stolen by someone sufficiently motivated to steal it. It's just bits on someone's disk.
The only true solution is to not create the database. But then what would all the data scientists and their MBA masters so with their time?
OTOH this could be an opt in decision with a warning on the consequences
I don’t think that there is a room for a meaningful and honest discussion about individuals in these circumstances.
https://www.comparitech.com/blog/information-security/data-b...
"Stocks of breached companies on average underperformed the NASDAQ by -3.2% in the six months after a breach disclosure"
That said, it's not clear what the long term impact is on stock price (if there is any).
Pick 118 random companies at 118 random points in time. It's vanishingly unlikely that the average returns of that group will exactly track the NASDAQ returns over the following 60 days. It might underperform, or it might overperform. An underperformance of 3.2% could easily just be the result of random chance, and have nothing to do with data breaches.
This wouldn't be that hard to test. I suspect that the breached companies underperformed in the six months before the breach as well as the six months after.
Also as corroboration here's MarketWatch: "AT&T’s stock slides 3% after company discloses hack of calls and texts" [https://www.marketwatch.com/story/at-ts-stock-slides-2-9-aft...]
While this price movement is very well correlated, perhaps causal even, but marketwatch (and all similar bottom feeders that are just trying to make ad revenue), it's a case of a broken clock being right. Those financial news sites which link recent news to stocks, eg Yahoo, benzings, - those recent news headlines are just the same as ad tech now. It is noise.
This might also explain why there's little visible effect on other cloud database services either. After all, the attack is pretty simple and potentially affects any cloud database that allows access from the Internet.
We need regulations with massive fines, class action lawsuits (a ban on arbitration clauses), and maybe automatic minimum level compensation to those customers.