No, the relative error aka. std/mean decreases. For Poisson, var=mean=N => std/mean = sqrt(N)/N = 1/sqrt(N). I'm sure the author knows this but the post is not written very clearly imho. I wonder who the target audience is?
When I was a junior researcher I rather found confusing that variance increases with increased counts. But the perceived "error" is the standard deviation relative to mean, which does decrease as shown above.
Now to the target audience, it was criminologists monitoring counts of things over time. But that monitoring counts of thing over time is applicable to other areas obviously, such as A/B testing for rare events.
It was confusing to me too once upon a time because most distributions are designed to have a homogeneous variance.