Always hilarious reading big tech propaganda. They're trying oh so hard to convince people that, no, us harvesting every single iota of information and selling it to data brokers is progress, actually!!!
The best part, for me, is while they flail and scream about the big bad EU, Japan and India are following suit with similar laws and regulations. It's only a matter of time until more and more countries start adopting these laws, and the tears from the techbros is going to be delicious.
The website the "article" (aka paid propaganda piece) is hosted on has over 700 partners that they'd like me to consent to having my data shared with. It also completely shits itself thanks to uBlock, meaning it's made so terribly that blocking the privacy-invasive trackers they have breaks the whole site.
If this is their idea of innovation, they can keep it and shove it where the sun don't shine.