You can’t start with this claim:
> Here’s a framework for creating marketing that actually drives growth, not just hot air.
and then not produce any evidence at all that this makes a difference for growth.
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I think the fact that it's a "framework", implies it's something one needs to adapt and incorporate for their specific use-case. The success or failure of content is hard to predict in a "benchmark" kind of way, it's something one measures historically in some context and then draws learnings on how to improve it.