I work on a team doing some shitty AI feature, and as far as I can tell the only reason it's still alive is because our C-level has overdosed on the kool-aid and are adamant that they can squeeze blood out of the AI stone. Pretty much everyone in engineering is telling them it's a monumental waste of time, effort & money (especially money, our AI tooling/provider bills are astronomical compared to everything else we pay for), but to them the word "AI" holds so much power that they just can't resist sinking further and further resources into it.

It's really reinforced in me the knowledge that most execs are completely clueless and only chase trends that other execs in their circles chase without ever reflecting on it on their own.