You're not explicitly saying to dumb it down, but I'd be curious if this advice would scale to genuinely deep content.
The cynical hypothesis is that people don't want to think about what you wrote, and if you put enough pretty pictures and big fonts that even people who didn't pay much attention will have a good time.
I'd be curious if perhaps a seminal blog post (e.g. one of PG's) could be rewritten in this style without sounding reductive and oversimplified.