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by emptybits·1y ago·view on hn ↗
> How are people to learn about products and services that are available?

Search. Easier said than done, thanks to SEO and business models like Google. So maybe I should say "paid search". We get what we pay for.

1 comments
If you do not know a problem is a problem why search for a solution?

If you do not know a product / service exists why would you search for it?

If "search" is your answer what do you suppose advertisers are doing? Are they not searching for customers?

Advertising is an expensive search with many externalities on society. These externalities are wasteful hence the search for a better way to do it. Google / Facebook / ... I think are funded by solving this problem.

I’ve been advertised something that actually removes a problem I know about in my life, just for made up “problems”.

If I don’t know a product or service exists, why do I need it?

My life is fine as it is, I don’t need stupid advertisements for stuff that won’t enrich it.

> If I don’t know a product or service exists, why do I need it?

Do you not purchase things / services you do not need?

> My life is fine as it is, I don’t need stupid advertisements for stuff that won’t enrich it.

How might you reply to a someone from a few thousand or few hundred or even few dozen years ago that has your attitude? Might you be tempted to advertise to them what they are missing? Would they not be interested?

I do purchase things I don’t need, and I’d like to do less of that. Anyone who was happy many years ago was successful in life, happiness and satisfaction is important. Your arguments do not convince me that the toxic wasteland that is advertising is useful at all.
> If you do not know a problem is a problem why search for a solution?

Exactly, I would NOT search for a solution. No sale. Less consumption.

In most cases if you do not know a problem is a problem, then it is actually NOT a problem.[1]

Advertisers' jobs are to convince you otherwise. e.g. You need our pill. You need our gadget. You need our clothing or cosmetic. Advertising does not care about your best interest. Advertising tries to make a sale and advertising is considered successful if a sale is made even if no problem was solved.

[1] There are some exceptions. Serious medical conditions, for example. I don't think most people object to altruistic advertising campaigns to educate people about genuine health problems and their solutions. But I don't think that's what we're talking about here.

> No sale. Less consumption.

What makes "Less consumption" a good goal? What are biospheres if not cycles of consumption? When our planet becomes sterilized due to some disaster will you celebrate "Less consumption"? Obviously not. EFFICIENT consumption is a good goal so we maximize what we desire and minimize the undesirables.

> Advertising does not care about your best interest. Advertising tries to make a sale and advertising is considered successful if a sale is made even if no problem was solved.

Yes. In a capitalist economy all act in self interest. This is clearly s bad system except if you have experience living under other systems and there the direction of migration should be a clue about what people prefer.