We’ve experimented with various approaches to promotion, including HN, KDP, Amazon Ads, and most recently Reddit Ads. It's been interesting to see which strategies resonate with the audience, but we're still figuring out the best way to get it in front of the right people.
And marketing is really hard!
Marketing is hard when there isn't a clear brand. Branding is hard when you don't have a very simple and clear differentiator to promote.
Our book isn't just a technical book on software development. Instead, it goes into the life aspects of being a software engineer such as migration and parenting.
Many of us have wished for mentors who could guide us beyond the technicalities, offering insights into personal growth and career navigation. Recognizing this gap, we've created a resource that provides practical wisdom.
By taking a holistic approach to software engineering, we address both personal and professional development in a way that few other books do. This unique blend sets our book apart, offering a clear differentiator that defines our brand.
(Also good luck with your book!)
It looks like marketing within large companies is vastly different from marketing for smaller initiatives.