It's too CPU heavy and your webservers crash under load would be my guess, for no added benefit [1] of course.
[1] https://security.stackexchange.com/questions/14068/why-most-...
[1] https://security.stackexchange.com/questions/14068/why-most-...
You can even have no key schedule at all and just make your AES key size in bits = 128 * num_of_rounds. This doesn't mean that the bruteforce complexity is going to be that high but that would hardly matter...