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People like that drive cars like that because they're interesting and being forced to live with the thing makes him better understand it and why any given aspect of it is a pro or a con and for who in what situations it has nothing to do with whether it's overall a good car for sale in a particular market at a particular point in time.
The CEO of a major car company saying a foreign phone companies car is "fantastic" and he "doesn't want to give it up" is sending a far stronger signal than you are admitting here.