The article nails Twitter's problem: spambots and promoted tweets. Checking Twitter now feels like checking my spam folder. Bluesky at the moment feels like a group chat with old friends.
It will get worse as it grows—that's how these things seem to go. However, two things give me a bit of hope: first it's been a chance for a complete reset and I'm ruthless curating who I follow. Secondly, and most importantly, hackability and API access makes it easier to filter out the stuff I don't want to see. You don't even have to built it yourself! There are already AI tools that will hide screenshots from Twitter / Insta / etc for example.