Yet isn't this precisely DirecTV's point?

One of DirecTV's core claims has been that online streaming of TV content undermines the value proposition of for-pay television [1]. I get that having your most vocal, most internetty users channel their anger toward your opposition is a powerful negotiation tactic, but this seems like it has a strong potential to backfire against Viacom.

[1] http://mediadecoder.blogs.nytimes.com/2012/07/10/directv-via...