And to be fair to the author, he mentions the same
> This doesn’t always work. Sometimes a cheaper product is actually better. But consider removing price as the default decision criteria.
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The main point - rule of thumb - that can be derived:
consider removing price as the default decision criteria
Most of the comments here (and parts of the original article) are elaborations on applying this principal. So price is not necessarily correlated with quality, but using price as a default decision criteria results in suboptimal outcomes (stuff that is not really "better" or consumers that are happier or otherwise benefited).
Once again the author asks you to consider removing the price as a decision criteria. He's still exactly talking about the same thing as you are. :-)
Indeed, quality lives in many places and has many faces.
The price tag is rarely one of either.