You're actually agreeing with the author without realizing it. Why? Because you decided to buy X because it was valued at a certain price and you could afford it. You didn't buy a "cheap" (in quality) version of the product (since you did your research). Unknowingly you are agreeing with the author. :-)
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Except the author is arguing that you should use "expensive" as a heuristic (instead of "cheap"). wccrawford is arguing that quality is orthogonal to price.
No, he's not.
This doesn’t always work. Sometimes a cheaper product is actually better. But consider removing price as the default decision criteria.
He's advising you to stop buying the cheapest available, not to buy the most expensive available.
Your last sentence contradicts 2 out of 3 of those you quote.
He says sometimes a cheaper product is better, you say he's telling us not to buy the cheapest [but he said it could be better].
He says remove price as the main criteria, you say use price as the main criteria to rule out the cheapest products.