This is one of the things that infuriates me about StackOverflow and its army of article closing moderators. A real community will change its practices and perceptions over time according to the needs of the community. If you have a subset of people who decide what a site is for, forever and ever without change, then it's not a community, it's a cast. Or it's a system of castes.
That said, their customer service has been very good and very prompt.
It is at least 55 dolars too high.
$60 sounds a little high to me, but if you think you could do it for substantially less, why not set yourself up in competition with them?
If you're on Windows, one thing to keep in mind is to use IE or Firefox when buying the cert. After the purchase is approved, you need to navigate to the site in the same browser that you purchased it, and only IE and FF are supported.