They pay a higher hourly wage. As an entrepreneur you typically you see "monthly salary of employee is X" and translate that to "actual cost is X*1.4". With fractionals you don't have to do that. The hourly wage is simply what you pay.
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Bundling things together still means they are paying for it with one degree of separation…?
Yes they are, but I think the blog post is meant to educate the companies that they don't have to mentally multiply the price again. What you see is what you pay.
This is exactly correct. We're not saying somehow somebody is cheating the system (e.g. by not paying taxes), we're showing how it's a lot more transparent.