Item — HN Reader

There won't really be a noticeable effect IMO. It was banned in India a few years ago, everyone pretty much instantly moved to reels/youtube shorts. I don't know how creators managed, but the consumption just moved to another app.

Nothing specific to TikTok either. PUBG mobile was also banned here around the same time, and people just moved to Call of Duty mobile.

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Well, in India people are used to authoritarian government banning random online stuff. Or shutting the entire Internet down for days

This is the first largely used anything online the government has banned, and I'm personally still upset it even got this far. The internet was supposed to be free speech incarnate, and banning apps and websites for Americans on it, isn't something I honestly thought I'd ever see

From the POV of the users it doesn't really make any difference whether the government bannd tiktok, vine went bankrupt, google decided wave was not worth it or any other reason a service becomes unavailable. They will cope by moving to a different service or changing their consumption habits