I do wonder about the utility of this. You'd think that in Europe, there are better places to launch a rocket if you're trying to do it efficiently. Shetland is "a subarctic archipelago", meaning it's going to be cold most of the time, not to mention remote. You're also fighting against physics because the further you get from the equator, the less the planet "slingshots" you into orbit. I would think southern Italy would be a better place, though it's probably far more densely populated and you're more likely to hit something precious if your rocket doesn't work.
Note that Israel launches their rockets west, fighting the slingshot effect rather than taking advantage of it by launching east.
I don't understand why anyone would want to run the regulatory risk of doing this sort of thing in the UK, which is very anti-development. The facilities also look like little more than some tarmac and a metal shed. As a Brit I'd love to speak more positively of this venture, but it feels like LARPing.
And where else can Europe launch from (under its own control) other than French Guiana? Shetland is closer than that, if a bit shorter on cool lizards and post-launch umbrella drinks. Maybe the idea is to keep using French Guiana for full-scale Ariane launches, and Shetland for cheap launches of little things that would be too expensive to ship across the Atlantic?
Looks like that's what theyre going for. There's already a lot of equatorial launch sites, I'm not sure how many polar ones there are