So we've been experimenting with a ton of things. By far the most fun one is this: https://weareraisingthebar.com/
It's pricey, but they expose me to all the new non-alcohol things out there. It's great if you just want an easy way to get fun new things without thinking too hard about this category.
Also, our very own Justin Kan, is a founder of Woody's Wine (NA): https://woodys.wine
So many good NA beers now. Athletic, Guinness, Heineken, all play well here.
Still looking for a good fake bourbon. My favorite so far is Free Sprits https://drinkfreespirits.com/collections/non-alcoholic-spiri... Fair warning though. None of these fake alcohols drink well on their own. I don't think anyone has a bourbon anyone is going to like on the rocks or neat. But it does well in mocktails.