If it really bothers you that much filter it out. I enjoyed the article, I'm glad HN directed me to it.
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I loved the article. Spam was probably a strong word. He has perfected the art of getting his blog to the top of HN by writing a meta article.
I'm pretty sure he does not care about HN, he's just horsing around with his blog and having a bit of fun with his reviewer reputation.
He's said on podcasts he's not a fan of Hacker News comments, so I'm going to say he's not overly fussed on hitting the top of HN in general.
Not HN in particular, but all the viral news aggregators.