For the past few decades, there was a push for everyone to get a university degree, driven by a prmise that academic achievement would guarantee a prosperous life: A good salary and a high-status job.
We've seen that promise broken. Especially in the US, where student loans are a drag on people's lives. But even in Europe, where people will get degrees in things that are better taught on the job (i.e. graphic design) and still need to struggle getting internships and even badly-paid junior roles.
I think it's been known for a long time that you can make money in the crafts, often more than you do in entry-level office jobs. But I think an important part of making the crafts more popular is status.
If your dad is a lawyer and your mom is a professor, you might not get encouragement if you want to be a welder, chef or roofer.
There needs to be more respect for those professions. They, too should get respect for learning a complex craft and mastering it.