The question is how much that first-mover advantage still means. I guess with video games and movies (Doom and Ghibli), there's a massive difference between telling ChatGPT to make your selfie look like Ghibli.

But for illustrators and graphic artists? What's now keeping me from downloading an illustrator's portfolio and telling ChatGPT to make me something in that style, but for my company?

Is there still value in that illustrator pioneering her unique style? It used to be a client magnet, now a good portfolio might take your potential clients away.

I guess the other side of this is that the more a style/idea/media spreads, the more comesw back to the original creator, but I'm doubtful this is true in AI.