Not everyone values money the same, and not all money is valued the same even by the same person. I know that personally I value money below a certain level of wealth much, much more than I value money over that level of wealth. That level and the degree of difference in how money is valued above and below it will vary from person to person.

It’s the trader joes marketing team.

Why? This kind of crap is pretty common. Look at the madness surrounding sneakers, the market is so nuts that dedicated crews target freight trains specifically for looting the sneakers [1].

[1] https://www.theguardian.com/us-news/2025/feb/25/california-a...