▲ 5 points
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Because in reality, they don't have a no clue on what they are doing and they frequently compare themselves to Apple.
Apple - inventor of the App Store, the microkernel, and apparently the operating system too.
It feels more like they're both tapping into a common marketing vein of "professional-grade" tools that are developed to minimum-viable standards.
Cuz Investors love hearing how you can milk both sides - producers and consumers - https://en.wikipedia.org/wiki/Platform_economy
So startups tell them what they want to hear. When one gets funding everyone else copies the pitch.
Cloud AI OS...Oh my!