This is from January this year: “McDonald's has missed a key sales target, partly due to customers boycotting the firm for its perceived support of Israel. The fast food chain reported its first quarterly sales miss in nearly four years due to weak growth in its international business division.”

https://www.bbc.com/news/business-68209085

These global corporations probably arrogantly ignored the impact of young people especially ceasing and boycotting any future support. Sure maybe this isn’t you and your friends, but whole families and friendship groups across most counties have hard stopped visiting McDonalds regardless of the time of day or the latest burger specials. FAFO.

It may not be obvious to those inside the US, but the rest of the world aren’t feeling any motivation to get behind all American brands right now.