I agree with the broader point of the article in principle. We should be writing to edify ourselves and take education seriously because of how deep interaction with the subject matter will transform us.
But in reality, the mindset the author cites is more common. Most accounting majors probably don't have a deep passion for GAAP, but they believe accounting degrees get good jobs.
And when your degree is utilitarian like that, it just becomes a problem of minimizing time spent to obtain the reward.