Sounds like apple really needs a better review/appeal process, official set of standards, etc. Seems like it's bad for their ecosystem at this point.
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a) They have an appeals process: https://developer.apple.com/distribute/app-review
b) Standards has been in place for over a decade: https://developer.apple.com/app-store/review/guidelines
The appeals process does not apply to Critical Alert Entitlement requests, which must be submitted through the external form:
https://developer.apple.com/contact/request/notifications-cr...