A good strategy can involve betting on alternative distribution channels beyond search engines. Here are some ideas:
- Newsletters. You own your audience and your list is portable and interoperable.
- PWAs with push notifications. Be careful not to overwhelm users with too many messages. Make opt-out options easy to find.
- Door flyers with QR codes. A return to the basics that can still be effective.
- Social media. Still useful, but its reach and engagement seem to be declining.