I find this considerably more useful than the Fahrenheit equivalent.
That way you have the "human livable" range kinda between 0-100, which feels very intuitive. Anything above 100ºC becomes effectively unlivable. It also means that it is much easier to distinguish between certain "zones". e.g. saying "70s" or "80s" is easier and more clear than with celsius where you typically are staying within a sliding 10º range from day-to-day.
But why? Knowing the freezing point of water (at sea level, mind you) is only rarely useful to me in daily life. I think the eutectic point of salt and water (that is, the lowest point at which it's possible to cause ice on the roads to melt by adding salt to them) is marginally more useful; this happens to be about -6F or about -21 C. Perhaps it's a bit more important for farmers who need to know whether their crops will freeze overnight, but as a lifelong city/suburbs dweller who knows next to nothing about agriculture I couldn't really say. At any rate, most people are not farmers.
I'm asking this somewhat rhetorically: I don't really care about Celsius vs. Fahrenheit. The pros and cons between the two are so vastly outweighed by the utility of having a global standard that I really wish the US would switch. I'm just pointing out that I don't think that one particular physical property of one particular substance makes for a very strong argument either way.
Or: "below 0C my plants might die"
Or: "below 0C the pond will start to freeze over"
the 60's are warm in the sun and cool in the shade or breeze, the 70's are warm, the 80's are hot and the 90's are really hot, and over a hundred you're looking at death. The 50's you need a jacket, the 40's you need more jacket, the 30's are downright cold and you need an overcoat, and the 20's are frigid.
Celsius has approximately none of those properties. Celsius the 20's encompasses a vast change in comfort level.