Sure, and I agree except that I'd put the date a lot later; a lot of magazine reading was done on-the-go, so the point at which reading on the mobile phone was ubiquitous would be the delimiter for my expectations. Nobody was reading substantial content on a Nokia 6210. I don't think the mobile revolution really became overwhelming until around 2010.

Perhaps the remnants hung on after that because it took people 15 years to get their cancellations accepted ;)