Yes, it's the same thing I see with logins. How many more sales could we be making if we didn't require a user account? A lot, I would imagine. Most people are going to be seeing your site for 5 minutes, buy what they need, and then get a confirmation email. That process should be something you're optimizing for - but evidently, the promise of juicy data is more important than actual sales. Hopefully that user account is worth more than a few cents!

Exhibit A: parking apps. Why do I need an app? And why do I need an account? What if I just... don't pay? How many people are doing that? Probably a lot.

So let's spin up a contract with a local towing company and burn all this money for non-compliant customers instead of just getting our heads out of our asses and streamlining the process. I bet you if you just put a tap-to-pay meter then 99% of the non-compliance will just - poof - disappear.