Item — HN Reader

Re: "The fall of Angry Birds", this article should be titled "The fall of paid games, the rise of IAPs".

Angry Birds, as a franchise, is doing anything but falling. Just look around the next time you go to a Walmart or Target. Angry Birds lunch boxes. Angry Birds Halloween costumes. And yes, Angry Birds Cheese Nips[1], which my kids are consuming even as we speak.

And it's only inevitable that Rovio is or will be working on an Angry Birds game that takes advantage of IAPs over an up front charge.

[1]http://www.walmart.com/ip/Nabisco-Cheese-Nips-Angry-Birds-Ch...

2 comments

Or perhaps just "the fall of transparent gaming costs". Apparently the games are still paid, just pay-as-you-go without any clear/simple way to determine how much the game will cost to complete?!

Exactly, and we pretty much have ourselves to blame. We prefer to get ripped off via "free" or low upfront costs, or "sales" taken off ridiculously inflated prices. Honest pricing is generally not rewarded; look at the Nexus One, or JC Penny's attempts at transparency.

But the current article title is so much more intriguing dna references a well-known brand. I would love to see an A/B test comparing the two, however.