That was kind of their whole bet with rebranding vendor lock-in as an "Ecosystem" right? Get people to buy in and make it painful to leave, even when they become shitty.
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I think that's everybody's plan with lock-in. I doubt any management has ever seriously thought, "We need to lock people in, because we're going to always be the best."
On another note, it surprises me that many on HN seem to be pro lock-in.
Whats that called again? Stockholm Syndrome?