Even in the UK it's not necessarily true. I wouldn't be surprised to hear it used that way, but I don't think my peer group in the UK would ever refer to NSAIDs as anything other than their brand or generic names.

I particularly disagree with the parent comment that calls this click bait. The topic's intrinsically interesting to anybody who'd be lured in by that title; it doesn't need "bait" and we all know NSAIDs exist.

The article's particularly good at citing its references inline, which I very much appreciated. Added this author to my RSS reader in fact.