This looks really cool, I ordered one. I'm also waiting for the Fruit Jam, mentioned elsethread.
The pico-dvi-rs project has an early prototype of race-the-beam video generation, which I think has a lot of potential, it's going to allow much richer content than a framebuffer on this kind of device. One fun thing we've got going is proportionally spaced bitmap fonts, which is fairly unusual in this form factor. Please get in touch with me if you're interested in driving this thing with Rust.