Now clearly people are misreading the title when it stands on its own as "borrow checkers suck, C3 has a way of handling memory safety that is much better". That is very unfortunate, but chance to fix that title already passed.
It should also be clear from the rest of the blog post that it doesn't try to make any claims that it's a novel technique (it's something that has been around for a long time). What's novel is that it's well integrated into the stdlib.