(1) I don't think a tech company having a monopoly is necessary for a tech company to stop caring about their customers and focus on hype instead. Plenty of public tech companies do this, just to chase stock price and investors.
(2) It's weirdly the opposite mindset that Bezos talked about in that famous old video where he talks about "creating the best experience for the customer" is his business strategy. Interesting. I think ultimately companies may be misguided -- because, in fact, ChatGPT is succeeding because they created a better search experience. And hype bandwagoners may fail because, long-term, customers don't like their products. In other words, this is a bad strategy.
(3) what's weird about AI -- and I guess all hype trains -- is how part of me feels like it's hype, but part of me also sees the value in investing in it and its potential. The hype train itself and the crazy amount of money being spent on it almost defacto means it IS important and WILL be important. It's like a market and consumer interest has been created by the hype machine itself.
The DotCom bubble is an instructive historical example. Pretty much every wild promise made during the bubble has manifested, right down to delivering pet food. It's just that for the bubble to have been worthwhile, we would essentially have had the internet of 2015 or 2020 delivered in 2001.
(And because people forget, it is not too far off to say that would be like trying to deliver the internet of 2020 on machines with specs comparable to a Nintendo Wii. I'm trying to pick a game console as a sort of touchpoint, and there probably isn't a perfect comparison, but based on the machines I had in 2000 the specs are roughly inline with a Wii, at least by the numbers. Though the Wii would have murdered my 2000-era laptop on graphics.)
I don't know that the AI bubble will have a similar 20-year lag, but I also think it's out over its skis. What we have now is both extremely impressive, but also not justifying the valuations being poured into it in the here & now. There's no contradiction there. In fact if you look at history there's been all sorts of similar cases of promising technologies being grotesquely over-invested in, even though they were transformative and amazing. If you want to go back further in history, the railroad bubble also has some similarities to the Dot Com bubble. It's not that railroad wasn't in fact a completely transformative technology, it's just that the random hodgepodge of a hundred companies slapping random sizes and shapes of track in half-random places wasn't worth the valuations they were given. The promise took decades longer to manifest.
Yes, now it feels like something like smartphones came of age overnight and was always inevitable. But it really took more than a decade to reach the level of integration and polish that we now take for granted. UI on phone apps was terrible, speeds were terrible, screens resolutions were terrible, processing was minimal, battery didn't last, roaming charges/3g coverage, etc. For years, you couldn't pinch to zoom on an iPhone, stuff like that.
All these structural problems were rubbed away over time and eventually forgotten. But so many of these small tweaks needed to take place before we could "fill in the blanks" and reach the level of ubiquity for something like an Uber driver using their phone for directions.
It depresses me to think how much of the 2020 Internet (or 2025 Internet) that is actually of value really ought to be able to run on hardware that old.
Or so I imagine, anyway. I wonder if anyone's tried to benchmark simple CSS transitions and SVG rendering on ancient CPUs.
I mean, we could totally have done that. There's nothing stopping you from delivering an experience like modern Amazon or Facebook or whatever in server-rendered HTML4. CSS3 and React get you fancy graphics and animations, and fast, no-repaint page transitions, but that's pretty much all they get you; we had everything else 25 years ago in MSIE6.
You could have built a dynamically-computed product listing grid + shopping cart, or a dynamically-computed network-propagated news feed with multimedia post types + attached comment threads (save for video, which would have been impractical back then), on top of Perl CGI-bin scripts — or if you liked, a custom Apache module in C.
And, in fact, some people did! There existed web services even in 1998 that did [various fragments of] these things! Most of them built in ASP or ColdFusion, mind you, and so limited to a very specific stack; but still, it was happening!
It was just that the results were all incredibly jank, with no UX polish... but not because UX polish would have been impossible with the tools available at the time. (As I said, HTML4 was quite capable!)
Rather, it was because all the professional HCI people were still mostly focused on native apps (with the few rare corporate UX vanguards "doing web stuff", working on siloed enterprise products like the MSDN docs); while the new and growing body of art-school "web design" types were all instead being trained mainly on the application of vertically-integrated design tools (ActiveX, Flash, maybe web layout via Photoshop 9-way slice export).
Funny enough, no "AI" prophet is mentioning that, in spite of it being the most useful thing about LLMs.
What I wonder is how long it will last. LLMs are being fed their own content by now, and someone will surely want to "monetize" it after the VC money starts to dry up a bit. At least two paths to entshittification.
Sometimes I think these things are more like JPEGs for knowledge expressed as language. They're more AM (artificial memory) than AI (artificial intelligence). It's a blurry line though. They can clearly do things that involve reasoning, but it's arguably because that's latent in the training data. So a JPEG is an imperfect analogy since lossy image compressors can't do any reasoning about images.
Or perhaps because Google created a worse search experience.
A big part of hype as a business strategy is to convince potential customers that you intend to create the best experience for them. And the simplest approach to that task is to say it outright.
> in fact, ChatGPT is succeeding because they created a better search experience.
Sure. But they don't market it like that, and a large fraction of people reporting success with ChatGPT don't seem to be characterizing their experiences that way. Even if you discount the people explicitly attempting to, well, chat with it.
If there is 1 ChatGPT or Amazon- level product a decade, you are not likely to be an early investor in it. A reliable play is to invest in many companies, enshittify them, extract small rents reliably rather than betting the farm on a good product.
Has it always been this way? or am I just slow on the uptake
My theory is that we are simply too wealthy. For the average rich person (the top 20-30%), the first $70,000 goes to real companies who sell real things for money. Past that and it all is just kinda funny money. In our society there are actually a ton of people making this kind of money, so there's just this huge chunk of money that isn't really tied to anything real. If you lose $100k on cryptocurrency, or you spend $800 on some metaverse thing, it's fine, you can still buy food.
Of course this is also why people who don't make this kind of money are so baffled (and angry). Hearing that some no product company [1] was sold for billions of dollars feels insane when you're seriously considering the difference between a $5000 and a $6000 car.
20 - 30% cannot spend $100k per year as funny money, that is more like the top 5% but probably more like the top 2%.
High earners in the 20 - 30% often also live in expensive areas, so their dollar doesn't go as far as some of the more affordable places to live (housing, food, etc).
Maybe 0.1% to 1% of us are, but the rest of us aren't.
Anyway, it's sorta always been this way. That AI is very much self-hyping might make this time worse, but otoh non-european economies have more ability now to make sure the fallout is mostly confined to the investors.
This comment by simonw for reference: https://news.ycombinator.com/item?id=44522772
1/ They tested on 16 experienced developers. 2/ They only used cursor. No mention of other tools at the time. Cursor is notoriously bad on bigger codebases, while even Windsurf (competition at the time) would have shown different results. 3/ They only allowed training for 30 mins on cursor. 4/ As simonw mentions, the ones who improved had some previous experience with cursor. 5/ Yet, the study is definitively mentioned as AI actively ruining productivity and none of the other factors.
This hurts the article, I think. I don't disagree with his point about companies caring too much about stockholders. But this anti-LLM envangelism just comes across as ludditism.
Is there any research out there suggesting LLMs help programmers get stuff done? I can't say I follow the research closely but I have not seen any.
Googling for [ai llm productivity research] and looking at the first page of results I can't find much interesting evidence. One report says users asked to create a basic web server in JS complete the task 55% faster using an LLM. One report measures "perceived productivity". Students given text writing tasks are faster. One report measures productivity as lines of code written. The rest seem to just be projecting theoretical productivity gains.
Has anyone measured any improved productivity?
I can see this report from METR that is actually measuring something: https://metr.org/blog/2025-07-10-early-2025-ai-experienced-o...
> Core Result > > When developers are allowed to use AI tools, they take 19% longer to complete issues—a significant slowdown that goes against developer beliefs and expert forecasts. This gap between perception and reality is striking: developers expected AI to speed them up by 24%, and even after experiencing the slowdown, they still believed AI had sped them up by 20%.
But surely someone must have also found results showing productivity gains. I assume I was just not looking hard enough.
I am a happy Copilot Pro user since 2021, still.
Any research will be limited by what the researchers control for?
In my personal experience, when I get a well written bug report or hands on detailed logs, my instinct that I feed it to an Agent and let it figure it all out has never disappointed me. It runs in the background while I work on things I instinctively know the Agent wouldn't do a good job of. How did I develop those instincts? By using Agents for like 3 days. These things (especially, for code completion) are ridiculously effective for the programming languages & code bases I work in, if nowhere else.
> Has anyone measured any improved productivity? ... I am a happy Copilot Pro user since 2021, still.
Whether productivity is tanking or not, I will find it incredibly hard to stop using LLMs/Agents just because a metric or three indicates I'd be better off without them. I must note though, it might be too soon to put a mark on productivity as it is a function of how well new technologies are integrated into processes and workflows, which typically happens over decades and not months/years.
> However, we see positive speedup for the one developer who has more than 50 hours of Cursor experience, so it’s plausible that there is a high skill ceiling for using Cursor, such that developers with significant experience see positive speedup.
Ideally capitalism would yield better product or services, for a lower price. That's no longer happening. We're getting shittier products and we're paying more. But somehow we convince ourselves that it's still good, because the stock market is going up, corporate profits are going up.
If there was ever any doubt that the hype is the product, then please explain the Tesla stock, 100% hype driven, there is zero correlation between the stock price and how the company is actually doing.
we live in the age of lies. you can either keep debunking them to deaf ears, or join the bandwagon and maybe make some money by fooling someone else. the whole stock market feels like a ponzi scheme now.
Even in that setup, people can try to game the market. They can make something that looks like a good saddle and sell it to you and then it falls apart not too long afterward. They can get you to agree to a price but then tell you the stirrups aren't included even though they're attached to the demo model. They can ask for half payment up front while they custom make your item, then skip town.
And mechanisms sprung up to prevent this: regulation. Some are market-internal (reputation) and some are enforced (people can report you to the authorities for selling fraudulent goods, and you can be jailed or whatever).
The problem is mainly that nowadays companies have turned the majority of their innovation energy towards this kind of market-gaming meta-activity. It's no longer about goods, services, buyers, sellers, or any of those things. It's just about finding new ways to manipulate the market itself.
This is what the article seems to be saying, and I agree. I'm not sure I'd call it "hype", though. It's not that "the hype is the product", it's that the market activity is not oriented towards products at all. Products have become like abstract proxy tokens that are moved around to simulate what we think of as market activity, but all the real activity is happening in the meta-market.
> please explain the Tesla stock, 100% hype driven, there is zero correlation between the stock price and how the company is actually doing.
They do still have the best electric cars on the market.
People have been talking about the failures of capitalism long before the word was coined, going back to at least Abraham buying land with silver coins in 1675 BC and Jesus throwing out the money changers.
Although it's a mess, people are generally better off than a while ago or under non capitalist systems.
I read The Society of the Spectacle too young and it broke me forever :(
[0] https://en.wikipedia.org/wiki/The_Society_of_the_Spectacle
https://www.youtube.com/watch?v=YZFTaEenaHM
Richard, listen--
No, you listen to me Jack. You promised me that you would never compromise the product, so do you feel like taking some action and backing me up on this because me and my product feel pretty compromised right now
Richard, I don't think you understand what the product is. The product isn't the platform, and the product isn't your algorithm either, and it's not even the software. Do you know what Pied Piper's product is, Richard?
Is--is it me?
Oh God no no how could it possibly be you? You got fired! Pied Piper's product is its stock.
We are living in a strange time because there is a combination of fear and greed in the market.
Yesterday I learned that market leverage (credit) is trending towards levels of the dot-com bust and great recession (https://en.macromicro.me/collections/34/us-stock-relative/89...)
When the tide goes out, the real swimmers remain and the tourists leave.
I quite enjoy that time in tech specifically, though I'm sure other industries face similar in-and-out flows.
Poor old people don't like this kind of change because it has historically come at their expense. Young people don't like this new tech because they recognize it (to varying degrees of correctness) as pulling up the ladder on entry-level positions, decimating the social and knowledge landscape (particularly the treacherous, abyssal seas that used to be the World Wide Web), amd drawing capital away from green tech and social investment and into climate change-exacerbating energy usage and construction. But they don't have the capital to dictate investment decisions, so no one cares.
I don't think this changes without some sort of economic "catastrophe" that redistributes wealth fast enough that the current arbiters can't get their legs back under themselves in time to prevent it. That's why you keep seeing all of these weird and novel tactics to forestall even the hint of a recession, and why so many young people are practically begging for, say, a repeat of 2008.
Edit: Also, I really like this site's layout on my phone. It feels fresh and performant.
Ageism is never a good look. There are smart and stupid people in every age group.
In the liberal worldview, private property has prior existence. The common good is understood as a concession, a derivative good composed of that which is ceded from private property. Human beings are viewed as atomized units, and society is consequently viewed as a fluctuating miasma of transactional relationships.
In the classical view, the common good has prior existence, and private property exists for the sake of the common good (we avoid a whole lot of grief and social strife by having private property; properly disposed, it is a successful means of distribution). Capital and labor are not construed as necessarily opposed. Rather, in a society in which cooperative relationships for mutual benefit are the rule (in place of a market driven by exploitation), capital and labor are friends. Both have skin in the game by assuming risk. In the classical view, workers are owed at least a family wage as a matter of justice. If we have a billionaire who fails to pay his employees adequately, then we have someone who quite literally has robbed his employees. Human relationships are not confined to merely the transactional, and we have duties toward society that precede our consent.
According to a liberal view, if a famine strikes ą region and some guy has a warehouse full of food, it would be theft for to take the food in that warehouse to survive, and theft, of course, is not morally permissible (it is absurd to claim otherwise; it's theft!). Meanwhile, according to a classical view, private property is not fixed absolutely. As you recall, it exists for the sake of the common good. So, in such a case, the food in that warehouse is not absolutely determined as private property. Private property is derived and ordered toward the common good. It would not be theft for the starving to take food from that warehouse, as the food quite literally belongs to them! (This is an extreme example, but I include it to demonstrate how the consequences of each stance play out.)
In the 90s the hip thing was to run a 'customer focused' business. Now the hip thing is to run a 'pigeon focused' business.
Tech companies are just reacting to market forces. The author invokes FB/Meta, but Zuck was blazing his own shitty trail with the metaverse until the market punished him beyond all reason (relative to the cash flow the ads business was still generating). He only jumped on the AI hype train when he was forced to. It's been a long time since fundamental analysis a la Warren Buffet was the core of prudent investing. But I think this is a result of human nature --- a large percent of people just like gambling, even if the expected value of their wagers is negative.
I also get the anger that the author feels. As a tech worker, my professional life is dictated to me by the whims of the market. But the all the attention from financiers is also a result of the immense wealth the industry has attracted (or generated, based on your perspective), so it's hard to complain without self-consciousness. Like many here, I probably live online a bit too much, and I try to see the silver lining in enshitiffication as a force that encourages me to live more in the real world, with my family members, in the present.