An old boss of mine used to say, “There’s money in confusion.”
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Feels like a short term, low trust, reputation lag exploit. You mguht make more money from the confusion until some comes along offering a better product with a sensible billing plan and kills you because its easier for people to use.
Thats my hope anyway
https://en.wikipedia.org/wiki/Confusopoly
Typically applied to mobile phone plans but applicable to many other markets.
For the competitor