The title given on the page itself doesn't reflect why I'm submitting this.
Taken from TFA:
> At 404 Media, Matthew Gault was first to spot a press release from the UK’s National Drought Group offering a list of things we can do to save water. The meeting makes sense: people think of the UK as a rainy country, but an increasing number of parts of the UK are experiencing extraordinarily dry weather. This “green and pleasant England” is brown.
> Last on the Group’s list of things we can do to save water at home: “Delete old emails and pictures as data centres require vast amounts of water to cool their systems.”