I understand that development costs are not free, and there's extra hardware involved, but IMO they should take this as marketing cost.
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Not even a marketing cost, a delayed engineering cost to fix a fault in the product.
Yeah, I considered an ionic the last time I was getting a car. Now I’ll never again consider them.
The Kia Boys stuff, child labor, and ICCU failures weren't enough? The Ioniq 5 absolutely looks like a compelling car but from my POV Hyundai seems hell bent on snatching defeat from the jaws of victory.
I'd add dealerships to the list.
I've had to "experience" those once for our testdrive of said Ioniq 5. Well, never again. "Dubious" is the most friendly word i have for the one that is next to us.
And: the car itself is priced at least 10-15k€ too high for what it is.
I tried to buy an Ioniq 5 when Hyundai had attractive lease offers published. A dealer near me had a car that showed as qualifying and I emailed to verify that it was in-stock and qualifies for the lease offer. That started one of the most Byzantine discussions around “come on in and we’ll create a custom lease package that suits your needs best.” “I don’t need anything custom; I find the published lease offer suits my needs perfectly.” <3-4 more emails made clear they had no intention to sell that car for that lease offer.> Now we have a CPO Lexus and I couldn’t be happier.
I watched the Rich Rebuilds review of the Ioniq 5N recently and while I'm underwhelmed by Hyundai as a company I'll disagree with you and Rich about Hyundai pricing these $10-15k too high. Pretty much the only competition is the Model 3 (Performance), and by that metric Ioniq pricing is spot on. Sure the iD.4 exists but VW really flubbed the software on that. And if you're eyeing the 5N over the regular 5, it did the Pike's Peak climb faster than the Tesla (and on a single charge IIRC).
Compared to the Tesla, the Hyundai has an actual interior with physical controls, an 800V charging system, panels that actually line up, and a far bigger dealer/support network. These are things that cost money and even without those things Tesla isn't making a ton of money.
Of course I'm in California so EVs are more expensive to run than ICE cars so it's all moot.
My test drive was actually good. One of the best sales people I dealt with. Very knowledgeable and not pushy.
I once ordered Kia EV6, but after a year I canceled the order. I am now glad I canceled it. Bi-yearly inspections and coolant change for 600€ are ridiculous ripoffs. ICCU failures are handled really badly in Germany. I really like the EV6 and EV3 cars, but the manufacturer isn’t that attractive anymore
> Of course I'm in California so EVs are more expensive to run than ICE cars so it's all moot.
Unsure what you're familiar with but California does indeed have an oil industry, although it's much smaller than other states known for oil production like Texas and Alaska.
We also have a governor fueled by Getty (oil) money. The people he's appointed to oversee the electric utilities have rubber stamped rate hikes to the point where even heat pumps barely make financial sense because natural gas is so much cheaper (well under $2.50/therm).
https://www.pge.com/content/dam/pge/docs/account/rate-plans/...
That's the exact opposite of how the rest of the world perceives sunny California. Car guys the world over know about the CARB standards, and that cars sold in California are supposed to be more "green".
That's easy to say when you aren't the one footing the bill.
It is easy to say as a customer that already paid money in return for a working/safe/functional car.
It’s easy to say as a customer with alternatives.