What is the monetization strategy?
Are we going to be buying lab grown Dodo Birds as pets?
Perhaps are we going to be sponsoring a Dodo bird for $1M or $10M?
Maybe financial firms will be sponsors of the initial newly hatched Dodo birds or (even better) buy a share of the sponsorship of the Dodo bird (buy 30% of the sponsorship).
OK, so that might be it, financialization of extinct species!
My guess is whatever is involved is related to the business they are actually in, and (if successful) this is a high profile way to demonstrate their expertise at solving problems in this space (and getting a lot more funding for future swings).
It seems they are focusing on birds, so maybe something like making more resilient chickens for farmers. Perhaps their pitch might be something like spending X% more on Colossals modified chickens yields cohorts that have Y% better survival rate reducing veterinary costs and increasing product to market while assuming the extra cost doesn't overshadow this benefit. Like GMO seeds but for livestock.