Real ones remember C&C, Red Alert and Generals
(RIP Westwood Studios)
(RIP Westwood Studios)
Thinking Commander Keen → Wolfenstein 3D → Doom → Quake kind of things.
(Sure there were always expansion packs or similar, but often done by other studios and more of a primitive DLC (Doom II, etc). But Warcraft → Warcraft 2 → Starcraft → Warcraft III was way more of a jump than the various Halos, say.)
It has not aged well. But at the time was amazing.