Whenever I see things like this I just think of the 2008 pitch for Pepsi's logo redesign. It's a work of art:
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
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This document is insane. I really can't decide if it's satire. Somehow I hope it's not.
https://en.wikipedia.org/wiki/Pepsi_Globe#2008_redesign_by_A...
"Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy,[6] which used such over-the-top language that some suggested that it was part of a viral marketing scheme."